Feeds:
Posts
Comments

Archive for the ‘COM597: Web Storytelling’ Category

Week 5 – And what are you going to do with that degree?

Posted in COM597: Web Storytelling, Education, Television, Writing, tagged , , , on July 21, 2009 | 1 Comment »

When I finally decided on a major as an undergrad and I told people what it was – ethnomusicology – I always heard the same two questions. One, “what is it?” and two, “what do you plan to do with it?” I was eventually able to give a succinct answer to the first question, but [...]

Read Full Post »

Week 3 – Anderson, Gladwell, Godin & Cuban

Posted in COM597: Web Storytelling, tagged , , , , , , on July 6, 2009 | Leave a Comment »

“You know what’s genius? 99 cents. Somebody thought of that.”
I heard that quote (or something very similar) in season one of Mad Men and it stuck with me. The idea that someone had to THINK of 99 cents as a way of advertising or getting someone to buy something. Less than a dollar. What a [...]

Read Full Post »

My Soapbox

Posted in COM597: Web Storytelling on June 30, 2009 | Leave a Comment »

Despite being a Microsoft fan, I’d not heard of the Soapbox platform. But I’m no YouTube frequenter, either. I understand that storytelling is changing and transforming, and I even like the occasional amateur web video, such as this gem. However, I just categorically refuse to believe that YouTube and its ilk are the future of [...]

Read Full Post »

What do you love?

Posted in COM597: Web Storytelling on June 30, 2009 | Leave a Comment »

Class project idea for COM 597, Summer 2009
What do you love?: The importance of brand loyalty and the long tail in creating a social media identity.

Everybody knows somebody that’s passionate about something. It could be anything: wine, model trains, sailing, human rights activism. In the digital age, we’re more aware of each other’s passions because [...]

Read Full Post »